A trick that extreme sport brands are missing

Extreme Sports brands are failing to embrace the digital age despite a strong correlation between their potential customer base and high internet usage, according to Sportsyndicator.

Extreme sports brands currently spend most of their budgets on print advertising, even though the circulation of specialist sports magazines is stagnating.

More sports enthusiasts are turning to the web to catch up on the latest news and information relevant to their sport as well as linking up with like-minded people in the community.

Sportsyndicator says that the best selling mountain biking print magazine titles have a circulation of around 80,000 worldwide each, but by aggregating mountain biking sites it could potentially reach 1.5 million unique online visitors worldwide within 24 hours of a campaign being set up.